SEO for a blog; The things you don’t know will hurt your SE ranking
SEO for a blog can seem like the writer’s worse nightmare. Suddenly you are not writing from pure inspiration because Google doesn’t rank articles for inspiration. It ranks it for relevance and quality. For the Content Creator who is trying to an income stream, this is good news. Let me explain why.
SEO for Content Writers is like a road map to ranking in search engines like Google. There are rules, guidelines, and metrics that you can use to assess the state of each article. Writing becomes a very strategic and intentional endeavor, it becomes a money-making activity. Hobby bloggers don’t need this kind of disciplined approach. I am assuming if you are reading this article, you want to make money blogging.
Make Money From Blogging
For the serious Content Creators who want to make money from blogging, SEO is not optional. When it comes to the world of SEO, there’s SEO-light and then there’s SEO and the choice of your blogging platform matters. Here is where WordPress beats out its competition; SEO for WordPress blogs is almost effortless because of SEO plugins like All In On SEO Pack and Yoast. These plugins are like the SEO all-stars because they do the heaving lifting for you.
My preference is Yoast and here’s why; Yoast improves your writing and really forces you to be clear, structured, and conscious of the user experience. Yoast addresses the SEO quality of a page or a post in a very procedural way. As a writer, it’s a bit challenging to have an application “grading” you. Okay, maybe that’s just my ego talking but the end result is quite amazing. Once I have earned enough green lights, meaning I have aced the criteria, you are given the status, good, okay, needs improvement on both SEO and readability. This is important because as Google evolves, it algorithm becomes more discerning about content quality.
Applying SEO Strategy Is Like Playing A Game
If you take this on with the mind of a Gamer, it’s like going up against the SEO master and then learning to slay the dragon that will keep your articles from doing well against your competition. Because there is so much content out there and a lot of it is … more or less average … you need an advantage. SEO is it.
WordPress is the ultimate blogging platform and I don’t say that lightly. I don’t even like WordPress, but I must admit; it is the industry standard. Because of plugins, WordPress can be customized to serve much online need such as e-commerce, membership sites, and blogging. With other blogging platforms, they are not going to be as customizable and they fall short when it comes to SEO. Most blogging platforms include SEO Title, Meta Description, and a Keyword lists. But having these three pieces of information doesn’t mean your article meets the search engines standards.
Another thing I learned is all WordPress hosting platforms are not equal and that can make a big difference. Watch out for sites that are not secure, run slow, are not mobile responsive, and offer little technical support. Premium hosting is secure, fast, mobile responsive, and includes timely technical support and, unfortunately, it usually costs a lot of money. A vanilla WordPress site is practically worthless if you are trying to blog for money and the $4.95/mo hosting sites aren’t much better.
The good news is there is a way to have a premium site, premium support, and premium training. I did a lot of research on Google and tested many options before arriving at my conclusion. Training and platform combined is the best option if you can find it. At the end of this article, I will tell about a free offer that has a very affordable premium package available, also. If you want to make money blogging, you have to approach blogging like a business.
She who goes the extra mile can make the extra million. She who wants to cut corners, will also cut her profits
SEO Tips For Blogs
Now that you know SEO for a blog is like having the magic words to open the door to being a profitable blog. Here are a few SEO tips for blogs that you need to consider regardless of the platform you use:
- Apply SEO to your site as a whole. Make sure you take the time to establish the SEO fields that cover your entire website. If your website is not niche specific, then that’s the first issue you need to resolve.
- Apply on page SEO for blog content rather it’s a page or a post. Each page or post needs to be optimized for the search engine if you want it to rank on sites like Google, Bing, or Yahoo. Google is the premium player, followed by YouTube and then Bing. SEO for YouTube is an entirely different beast that we will tackle in a different article.
- Apply no-index and no-follow to your privacy page, terms and conditions, and any other similar template page to keep the search engine from checking them. Search Engines frown on duplicated content and this could hurt your sites rankings.
Do you want the checklist for doing on page SEO for a blog? Check out this article.
Becoming A Profitable Blogger
One last thing, if your goal becomes a profitable Blogger, you will need to know more than basic SEO concepts. There a reason a few people succeed at this game while most don’t. A blog is not a path to fast money but it can be a path to long-term income.
Content Creation is where the real money is and it is not done haphazardly. If you take the time to learn the ins and outs of the blogging business model, you can win in this game. As a writer, that really gets me excited. You have your own reasons for considering this path but if you are serious, commit to a learning process. There are some things a profitable blogger must handle as part of their content creation strategy:
- You have to pick the right niche; one you are passionate about and has income potential
- Each piece of content you write needs to have relevant keywords and be optimized for search engines
- Each piece needs to meet the criteria for quality and be congruent with your site’s niche
- Content has to be added regularly to be granted an authority status within the search engine; this increases your ranking power
- Each page and/or post needs to be purposeful with an appropriate call to action
Because the income potential is vast, there’s a lot of moving parts and trying to figure it out on your own is … in my humble opinion, crazy. I didn’t know there were a rhyme and reason behind successful blogs but by going through a formal training program, I know more than most bloggers. For instance, you don’t make money blogging by allowing random ads to be offered on your site. Every thing you do needs to be with purpose. If you don’t have this insider information, you may eventually figure it out, but probably not.
Flatten the learning curve
There is quite a bit to learn on the subjects of SEO and creating a profitable blog. I would never have dreamed that I would actually be doing this. Blogging didn’t really make sense to me because I couldn’t figure out how people made money doing it. Now I understand there is a lot that goes on behind the scenes. Once a few very successful million dollar brands revealed their secrets in some training I took, that planted a seed.